Cannamela was founded in Bologna in 1956 from the entrepreneurship of the namesake family. In 1995 it became part of the Bonomelli group. Since then, the company has not stopped growing, while its turnover increased more than threefold. Today Cannamela stands as the leading brand in the spice and herb market. This leadership stems from its managerial vision, the investment in state-of-the-art technology along the entire chain and the absolute control on the whole production process, from raw material sourcing taking place directly in the respective countries of origin. Over the past few years an important Research & Development and Consumer Marketing plan was deployed focusing on product quality and innovation as a winning approach catering to the needs of our consumers.
Cannamela is the spice and herb specialist. And the most popular, best-distributed and top selling brand in Italy. The company generates value for the market and stands as a point of reference for consumers and the trade alike. The challenge Cannamela took a long time ago is to establish the brand's strengths in a market with a strong commodity tradition. Given the complexity in managing this category and the high number of products, the company focused more and more on the point of sale, experimenting on new display, assortment and promotion solutions - in close collaboration with the trade - and developing an approach centred on meeting customers' needs and boosting the brand value. Thanks to the relentless advertising, web and consumer investment policy, the global awareness of the Cannamela brand exceeds 80%.
Cannamela's leadership mainly derives from the success of its spices and herbs: a comprehensive offering that never stops growing and evolving, as it can understand and anticipate whatever new trends or developments are taking place in the market. With its many product ranges, Cannamela offers a comprehensive assortment that meets any requirements in terms of size and taste: Spices, Herbs, Freeze-Dried Products, Special Recipes, the exclusive "Bionatura" organic line and the "Seasonings". The goal is combining tradition and modernity in new products and formats: to do so, the company invests sizeable amounts every year to research and develop a broader and broader range. As a result, it follows the latest food trends, as in its quick service lines: main course mixes, sauce mixes, salad mixes, Insalata Mia Amata and the brand new ready breading range Panato Pronto. Our deep concern for the needs of our consumer is confirmed by our commitment to researching new packaging solutions that combine safety, convenience and respect for the environment.
The trust of consumers in our brand rests also on high and uncompromising product quality and safety standards, which start from the very raw material sourcing phases taking place in the respective countries of origin. Cannamela developed a partnership relation with small and medium local farmers; the ensuing know-how exchange favoured their sustainable development, respecting both the human and environmental element. The Cannamela quality guarantee goes on during the product processing and packaging phases, as confirmed by the many prestigious certifications awarded to it over the years.
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